They dont often talk about that something specifically in terms of brand culture fusion but as author denise lee yohn reveals aligning and integrating and insights from denises 25 years working with world class brands fusion provides readers with a roadmap for how integrating brand and culture powers the worlds . Fusion has 8 ratings and 4 reviews aaron said denise lee yohns book fusion how integrating brand and culture powers the worlds greatest companies . Denise lee yohn author of the book fusion how integrating brand and culture powers the worlds greatest companies says the thing most companies are doing wrong is thinking there is one just kind of culture they need to create many leaders see companies with great cultures and feel they need to imitate them exactly to create cultures that . 2 when business leaders align and integrate culture and brand they increase their competitive advantage create measurable value for customers and employees and future proof their businesses that isnt. A recommendation for the book fusion how integrating brand and culture powers the worlds greatest companies by denise lee yohn
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